Queen's Park Observer

Queen's Park Observer

Inside the byelection ad blitz

Big sign, bigger cost

Sabrina Nanji's avatar
Sabrina Nanji
Sep 02, 2026
∙ Paid

AD WATCH

It’s the eve of the byelections and the political parties are gunning hard to woo voters — some more than others, at least when it comes to social media.

I parsed Meta’s ad library disclosures, which tells us which parties are targeting voters in Scarborough Southwest, York-Simcoe, Hamilton East-Stoney Creek and beyond.

The Grits are blowing their opponents out of the water. Their ad with the second-highest impressions pumps up HEINO DOESSING, the repeat candidate in HESC who placed second behind the PCs in the last round.

Another byelection ad attacks the PC flag-bearer NOOR TARUN, who previously ran for the federal Conservatives. “Is this the type of reckless conservative that Scarborough needs?” it asks, with a graphic of Tarun and federal captain PIERRE POILIEVRE shaking hands. “Choose a better voice for our community. Vote Liberal & AHSANUL HAFIZ.”

The total: The Grits dropped more than $42,000 overall in the past 30 days, and nearly $24K in the last week alone. (This in…

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